Many people are skeptical when it comes to SEO and the results it can bring. I took a quick snapshot of the ranking results of this website from the past week. These types of results are more significant due to the fact that this website is about a month old. If your website is new or has never been optimized before, you tend to see significant changes in rankings once you begin optimizing your site. As time goes on and Google has pretty much leveled off where it thinks you should rank for your target keywords, rankings aren’t as drastic in a short period of time, although there are always special cases.