Guest Post: A Shift in Media = A Shift in Marketing

I recently wrote a guest post for a Los Angeles based social media agency on how the shifts in media, lead to shifts in marketing, and how businesses need to adapt to these changes. My guest post will be featured on Jigsaw Social Media’s blog on Monday (9/19/11). 

Here’s a sneak peak:

“In today’s business climate, we are faced with increased pressure to deliver more, with fewer time and resources. Small business owners are faced with more adversity in today’s business world than ever before. The state of the economy is at an all time low, leaving many small business owners desperate to find new ways to bring customers in their doors. This is leaving many at a loss because traditional marketing channels are becoming obsolete.”

Again, look out for it this coming Monday (9/19/11) and leave your thoughts!