SEO & Digital Marketing Resources
Below are SEO and digital marketing resources I recommend for those looking for information on SEO best practices, ecommerce marketing and more. I try to keep this up to date as possible and put up the best content pieces I find. If you ever have questions on something you’re looking for more information on, feel free to shoot me an email (rachel@rachelmhowe.com). Enjoy!
Micromoments Guide to Winning the Shift to Mobile
Mobile has forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.
The Ultimate Content Marketing Distribution Checklist
Percolate’s ultimate content promotion checklist helps you align your business with your promotion efforts and helps you get your content found!
Adwords & Analytics: Better Insights, Bidding & Results
Combine Adwords with Google Analytics for Better Insights, Bidding and Results.
Google Search Engine Optimization Starter Guide
Looking for an overview of the SEO basics? Download the Google SEO starter guide.
Google Search Quality Guidelines
Want to make sure your website complies with Google? Download Google’s Search Quality Guidelines.
Content Marketing With WordPress
Tips and tools on content marketing and utilizing plugins with WordPress – the most popular open source CMS platform.
Measure What Matters Most
Google’s marketer’s guide to improving outcomes by focusing on your best customers and the critical moments in their online purchase journey.
3 Ways Starbucks is Crushing It in Local Search
How does Starbucks always show up for local coffee shop searches in Google? Learn the top 3 ways they are crushing it and how you can too!
Content Promotion & Distribution Cheat Sheet
Content promotion cheat sheet by the awesome team at Digital Relevance.
The Ultimate Guide to Twitter Chats
SEMrush’s Ultimate Guide to Twitter Chats is a must read for marketers who want to utilize the power of Twitter chats for marketing.
Google Local & All Things Links
This presentation will walk you through the basics of Google My Business, local citations and links and their importance to your local visibility.
The Perfectly Optimized Page
Moz’s “perfectly optimized page” infographic resource. A must read for those new to SEO & online marketing.
Skyscraper Technique
A four page guide by Backlinko on how to get more links to your site with the Skyscraper Technique.